Moda Operandi’s Founder Talks Strategy, Taylor Tomasi Hill, and Average Transaction Price Per Customer (Hint: It’s Over $1000) – Fashionista: Fashion Industry News, Designers, Runway Shows, Style Advice: "How much has Moda grown exactly? How many members does the site have and how much do they spend?
Our goal was to achieve 100,00 members by end of 2011 which we beat–we’re a little bit over that. We launched back in February with just a few members and we’ll continue to focus on growing awareness and building a base of customers that shops on the site. Throughout the year average transaction is about $1,400 which is unheard of for online. During fashion month the average transaction goes up because people buy more pieces at a time and the average price point is higher during fashion week as RTW tends to be more expensive than the shoes and accessories we sell between seasons."
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