Thursday, January 12, 2012

Moda Operandi’s Founder Talks Strategy, Taylor Tomasi Hill, and Average Transaction Price Per Customer (Hint: It’s Over $1000) – Fashionista: Fashion Industry News, Designers, Runway Shows, Style Advice

Moda Operandi’s Founder Talks Strategy, Taylor Tomasi Hill, and Average Transaction Price Per Customer (Hint: It’s Over $1000) – Fashionista: Fashion Industry News, Designers, Runway Shows, Style Advice: "Moda Operandi, the online trunk show that allows shoppers to buy straight from the runway, burst onto the e-tail scene last February with plenty of buzz. It was a totally new concept in online retail–place orders for designer looks immediately after they’re shown–and an answer to the flash sale sights that were on the wane. Of course, it didn’t hurt that the site was founded by socialite and Voguette Lauren Santo Domingo and ex-Gilt Group exec Aslaug Magnusdottir–two women with all the fashion connections and experience you could hope for in launching a new fashion venture. And when the company closed their second round of funding with $10 million from venture capital firm New Enterprise Associates, it was clear they were getting something right."

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