Google plugs your surf history into ad money machine • The Register: "Google has unleashed a new behavioral ad targeting scheme onto YouTube and partner sites in its AdSense advertising network - though it has carefully avoided the term behavioral ad targeting. Google prefers 'interest-based advertising.'
Whatever you call it, YouTube and AdSense sites are now showing ads to websurfers based on the (many) pages they've perused in the past. 'We think we can make online advertising even more relevant and useful by using additional information about the websites people visit,' Google VP Susan Wojcicki wrote this morning in a blog post entitled 'Making ads more interesting.'"
