Shhh... Opera holds the web's most valuable secret • The Register

Shhh... Opera holds the web's most valuable secret • The Register: "Because its users trust Opera with such intimate information, the company feels it can't engage in any Phorm-like behavioural exploitation. Break the bond of trust and they'll destroy the business. Once upon a time, Google had a similar philosophy - Don't Get Too Creepy Today (I may have mis-remembered that). Even Google does behavioural advertising now, but it's very careful not to use the b-word."