Performing Data Science with HBase: Strata Conference + Hadoop World - O'Reilly Conferences, October 23 - 25, 2012, New York, NY: "Regardless, large amounts of data – especially data about users intended for use in an online system such as an e-commerce site, gaming platform, or ad network – is stored in HBase, and data scientists must be able to perform investigative analysis on this information to better understand their business and improve these online processes. And the read/write model of HBase offers advantages over HDFS to the data scientist building complex analysis pipelines."
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