How Zara Grew Into the World’s Largest Fashion Retailer - NYTimes.com: "“When we open a market, everyone asks, ‘How many stores will you open?’ ” he said. “Honestly, I didn’t know. It depends on the customer and how big the demand is. We must have the dialogue with the customers and learn from them. It’s not us saying you must have this. It’s you saying it.”"
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