Revolutions: How Google uses R to make online advertising more effective

Revolutions: How Google uses R to make online advertising more effective: "Bill Heavlin from Google kicked off the session with a talk about conditional regression models, a statistical technique at Google used to evaluate the factors that lead to user satisfaction of Google products, such as when users are surveyed on satisfaction with search reports, or when users are asked to rate YouTube videos. Google has graciously shared the fruits of Bill's research by publishing an open-source R package for conditional regression."