NU Social IMC: Gamification – Crowdsourcing that Engages Your Customers: "Gamification – Crowdsourcing that Engages Your Customers
The author is a graduate student of Integrated Marketing Communications at Northwestern University, where she focuses on digital marketing and data analytics.
During my summer residency with the Marketing Store, I spent a lot of time working on loyalty program development and generating interesting ideas to appeal and engage customers. That was the first time I learned about the term "Gamification", and I have been actively following it since then.
As a marketer, gamification is a topic that you might want to start paying attention to. Why? Because gamification is a hot trend right now, just look at Google Trends. Gamification taps into the over 200 million people that play reward based online games. Moreover, investors have taken notice that it has a rapid-growing list of agencies are beginning to help their clients “do gamification.”
But what is it?"
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