FAQ — Segment.io: "What is Segment.io?
Segment.io gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services, including Google Analytics, Mixpanel, KissMetrics, Customer.io, Intercom.io and others. This keeps your code clean, saves development time, and makes it easy to add, remove and experiment with different analytics services without touching any code."
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