Questions I ask when reviewing a design - (37signals): "What does it say?
What does it mean?
Is what it says and what it means the same thing?
Do we want that?
Why do we need to say that here?
If you stopped reading here, what’s the message?
What’s the take away after 8 seconds?
How does this make you feel?
What’s down below?
How else can we say this?
What’s memorable about this?"
'via Blog this'