Fashion Latte - company: "Fashion Latte was founded in 2008 by three Ph.D. students at the University of Illinois, Urbana-Champaign. They come from a diverse set of backgrounds and expertise but are united by their passion for fashion. Fashion Latte is the brainchild of co-founder Esther Resendiz. Esther is an avid online shopper and in early 2008 was frustrated with the lack of intuitive and powerful tools to discover fashion online. She found it taxing to keep up with the latest trends and after visiting one online store too many decided it was time she did something about it. "
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